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Vue lost a customer because of poor film listings

by on 8 Apr, 2015

Vue, the cinema chain, needs to pull its socks up when it comes to listing its films. I wanted to go to the cinema over the weekend in Portsmouth. Vue has a 14-screen multiplex in the Gunwharf Quays complex.

Gunwharf Quays: shopping, restaraunts and bars and a cinema with poor listings

Gunwharf Quays: shopping, restaraunts and bars and a cinema with poor listings

But I could not work out what was on. A single poster of about A3 size listed everything, times dates. It was really hard to see what was on. I asked about a film I wanted to see but it was not on that day.

Vue lost me as a customer: I could not see what was on

Vue lost me as a customer: I could not see what was on

With so much choice the potential customer must be guided carefully. It should be clear what is on when. Vue lost a customer that day because of poor corporate communications.

 

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From → communication

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