Charities get the corporate message over: well done Great Ormond St Hospital for Children
Charities have vastly improved their corporate communications in the past five years. The Great Ormond Street Hospital for Children has an appeal on to raise millions of pounds to improve wards and services. And is making a good fist of it.
I was caught by a “chugger” at a station in London this week. I agreed to make a donation every month knowing the great work the hospital does. And in return I was given a booklet which said thank you. Every double-page spread had a picture of a child or a worker at the hospital and a story. And every page ended with thank you.
I felt warmed by this. If you see a chugger from the hospital don’t look away, just donate.
Child Care Action Trust
A smaller charity, the Child Care Action Trust, is also savvy. It uses house-to-house sales of a holiday competition to raise funds. And it knows its competition law. As it says on the top of the ticket: “This is not a gamble, lottery or raffle”. Instead it is a game of skill, which is legal. If it were a gamble, lottery or raffle it would have to have a licence. But the charity asks those who contribute to answer some questions and asks for an unusual fund-raising idea.
What’s the answer?
And I’ll donate another £100 to the Great Ormond Street Hospital for Children on behalf of the first person who can tell me, in the comment section, what is the connection between the hospital and the law of copyright.
You can win a free e-learning course from ContentETC when you get the best caption in our Picture Caption Competition. Go on, have a go.