Skip to content

Make your websites accessible for the disabled — or break the law

by on 3 Sep, 2014

Corporate communicators have a legal requirement to make their content accessible by disabled people. One in five of the population has some type of disability. If your website cannot be used by them then you are potentially missing out a good 20% of your potential market.

4 tests

The World Wide Web Consortium, 3w.org, has done a lot of work to help website designers make their content accessible. It has devised a framework which says sites and features on sites should be perceivable, operable, understandable and robust:

          Perceivable

  • Provide text alternatives for non-text content.
  • Provide captions and alternatives for audio and video content.
  • Make content adaptable; and make it available to assistive technologies.
  • Use sufficient contrast to make things easy to see and hear.

         Operable

  • Make all functionality keyboard accessible.
  • Give users enough time to read and use content.
  • Do not use content that causes seizures.
  • Help users navigate and find content.

          Understandable

  • Make text readable and understandable.
  • Make content appear and operate in predictable ways.
  • Help users avoid and correct mistakes.

          Robust

  • Maximize compatibility with current and future technologies.

 Quick tests

Even better it has devised a series of quick tests so that when the site is designed it can be tested against simple criteria for accessibility.

Here’s an example of a bad home page:

 

This site is not readily accessible and breaks the guidelines

This site is not readily accessible and breaks the guidelines

 

And this is the same page made more accessible:

This is a good site where accessibility is higher: spot the differences

This is a good site where accessibility is higher: spot the differences

 

The differences are subtle but essential for accesibility.  Who can spot the most differences?

And you can win a free e-elarning course from ContentETC when you get the best caption in our Caption Competition.

 

Advertisements
Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: