Use in-house video creatively: not like Buffalo Grill
Video screens in foyers and instore are the norm now. But be careful what you put on the video screens in your store, at your front desk etc: it is an important piece of corporate communications which can go wrong. Here is a chance to get several messages across, but make sure you get the right ones over.
Don’t watch the screen
Had lunch in a Buffalo Grill this week in France: don’t ask why. Buffalo Grill, a private company, has over 300 restraunts, mostly in France. None in the UK, as far as I know. Inside was a screen showing all the Buffalo Grills in France: picture of the place and a town or city name underneath. The problem was they all looked the same, built to the same design. And each one had the name of the town under it. The only difference in the image in the screen is that some have a red roof and some black one, as far as I could see.
The image is the key : make sure it delivers a message, and these did not.
A poor joke
Pictures of the towns in which they are then a pic of the grill would have worked. As would maps of where to find a Buffalo Grill. They are on the edges of towns and cities, easily accessible to motorway traffic. And often accompanied by that bete noir of France, a MacDonalds. But this was a waste of space which became a poor joke.