M&S: good corporate communications in difficult times
The numbers at Marks and Spencer are not great. But the corporate message is getting across: things are on the up.
The first quarter statement is written soberly. The key messages are at the top. And CEO Marc Bolland gets his message in quickly.
At the AGM M&S revealed that it sells 1 in 5 slippers for males in the UK. That’s a nice nugget to dig out and present to the normally placid shareholders. And was picked up by the Daily Telegraph. That’s good corporate communications in a challenging time.
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