Skip to content

Murriwins in supermarket communications?

by on 30 May, 2014

In the savage wars of the supermarkets Morrisons’ corporate communications take the biscuit. It has incorporated its distinctive M into the slogan about price: “I’m cheaper” says a sticker on the floor at the doors and on marketing material.

Good appeal from Morrisons: personal and direct

Good appeal from Morrisons: personal and direct

 

Notice the “I’m” making Morrisons into a person. And notice the “your”, appealing directly to the customer.

Murray wins?

Locally in Wimbledon this July Morrisons may have cause to rebrand their shop again Murriywins, a nice touch.

Murriwins again?

Murriwins again?

Advertisements
Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: