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French’s gets its it’s and its muddled

by on 6 Feb, 2014

Packaging and labelling are all part of corporate communications.

Small grammatical mistakes degrade them.  French’s Yellow Mustard may be yummy but its grammar is poor.

The label says “An American family favourite since it’s introduction…”

Oh dear.  “It’s” means “it is”; “its” means  “belonging to it”.  Even my spell checker puts a query under “it’s” in that quote.

Should have done our grammar course, French’s.

Have you got any howlers on packaging and labels you want to share?

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