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The power of the lowly leaflet

by on 1 Oct, 2012

The lowly paper leaflet is still a great way of communicating your message.  One hit my letterbox this week.  It is for a campaign to save the local rec from a schools extension plan in Merton, South London.  Don’t know, myself, which side I am on: I want more school places; I want more places to walk.   But communications like this leaflet are dragging me over to their side against the expansion.

It’s a black and white publication.  Its layout is clear.  Its language is simple.  Its message is direct.

Black and white, on paper, but packs a punch. See how leaflets can work for you

Link local to global

The message is more powerful because it links broader events to this local campaign: “just days after the Olympics: Merton closes sports facilities”.  Clever.

It uses “authority” to back its campaign: “Sport England against the loss of sport facilities”.  Clever.

The whole leaflet, 8 pages, continues with the same lively layout.  And the organisers have arranged for local businesses to advertise, offsetting some of the print cost.  Clever.

This leaflet communicates a strong message from a committed group in a powerful package.

Pathetic response

You may not agree with the cause but you have to be impressed.  This is number 9 in the series.  The Council has sent out a letter, once, on the issue.  It looks pathetic in comparison.  Compare the leaflet with the mealy mouthed current  press release of the Council.

This is not a plea to support the “Save our Rec” campaign.  It is a plea for good communications in whatever cause you support.  Yes, they’ve got a website: but the power of this leaflet is more than a website you have to go to: this leaflet is delivered to your door.

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