Do you have a strategy for your content?
A lot of people have content. Not everyone has a content strategy.
If you publish a magazine or a blog; have a website; post on Facebook or Twitter, you’ve got content.
But unless you’ve asked yourself why you’re creating that content you may not have a content strategy.
In a nutshell content strategy means getting the right content to the right people at the right time and the right place.
Anyone who has ever worked in print is used to grappling with the first two. But digital has opened up the options for the second pair.
And we all know what happens when we have more options: confusion.
People think that because a technology exists, they should use it. But that is no more true today than it has ever been.
We spend a lot of time talking about the difference between tactics and strategy in our courses.
And when it comes to strategy it always come backs to the audience:
- What content do they want?
- Where are they likely to look at it?
- What do you want them to do with it?
Unless you start there you might just be producing stuff that nobody wants to look at.