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Tablets show how to make digital customers pay

by on 10 May, 2012

The UK magazine industry leads the world in putting its content on tablets, says Mark Wood, CEO of Future Publishing.

Future is selling “10s of 1,000s” of magazines on tablets worldwide, he says.

Found the model?

He thinks magazine publishers have found the way to get people to pay for content online by delivering to tablets.

He speaks as tablet sales have slumped, it was revealed by IDC this week.   World sales are down 38.4% in unit sales in the first quarter of 2012, according to preliminary figures.

Amazon thumped

Android sales took the hit.  Apple had a strong quarter taking 68% of the market.  Yet Wood thinks Apple will not continue to dominate the market.

Amazon is getting hammered: its unit share in Q1 of 2012 was 4%, down from 16.5 in the last Q of 2011.

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