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Get into video

by on 26 Apr, 2012

Fascinating figures from Ofcom show:

  • Men consume more media and communications than women;
  • Those in work consume more than those out of work;
  • ABC1s consume more than C2DEs; and
  • 25 to 44-year olds consume more than the other three age groups 16 and over.

Ofcom polled people to see how long they were awake: 945 minutes a day for 16 and over. And they spent 425 of those minutes with media and communications.

The clear winner is video.  The rankings of media and communications are:

  • 40% of all media time watching video;
  • 17% listening to audio;
  • 15% in text communication;
  • 7% Internet other than games;
  • 7% other media;
  • 6% print media;
  • 5% voice media; and
  • 3% games.

If you want to get your message across: get into video now.


From → content, Video

One Comment
  1. Very interesting information. Do men consume more magazines than women? I would be surprised if they do.

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