Skip to content

What’s in a brand?

by on 11 Jun, 2011

Magazine brands are moving away from traditional magazine content when it comes to apps.  Esquire has launched a puzzle app for the iPad, for example.

That makes sense. Brands have been extending their boundaries for years with things like conferences and merchandise. New media prompt new ideas. So far so good.

Can it go too far though?

101 Dalmatians

101 Dalmatians: quite a brand!

I ask because of a recent experience.  I set out to buy a copy of  The 101 Dalmatians as a gift.  I wanted the novel, written by Dodie Smith in 1956. I remembered it fondly. But I was hard pressed find it.

That’s because, I discovered, 101 Dalmatians is a brand, not a book. I could find videos of the animated film made by Disney in 1961.

I could find a video of the film made in 1996 starring Glenn Close, Jeff Daniels and Joely Richardson. I could find a video game.

I could find countless picture  book versions for a variety of age groups.

But the novel that started it all ? That was much harder.

Still, maybe that’s a sign of success.

Advertisements

From → App, Magazines

Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: