Fans let down by collapse of contract publisher
The fans of Premier League clubs have been badly let down by the collapse of one of the country’s largest match-day contract magazine publishers.
Cre8 Publishing, a contract publisher, was put into liquidation this month. It may owe millions to the clubs for whom it published their match-day magazines. These include Arsenal, Celtic and Tottenham.
Much more important, many fans paid in advance for these magazines and are now left short.
Some of the Premier League clubs may need the money Cre8 owes them. Much more important is how the fans have been drawn into this.
Many fans have bought a subscription to what they probably think is their club’s magazine in advance. They have paid their money on the assumption that this was a publication by their club.
Few will have looked at who published what they must have thought was their club’s magazine. Few would have been concerned when they paid the subscription. But now they have little chance of getting their money back. And to get the next match-day magazine they may have to pay again.
Serious point: credibility
There is a serious point here, beyond the tears of the fans. It is the credibility of the relationship between contract magazine readers on the one hand and the publishers and the companies for whom they publish. Contract magazines are to enhance the reputation of the client: yet here the publisher goes belly up and the client clubs are left short.
At the very least the innocent fans in this minor tragedy should have their subs ring fenced in the accounts. Then the fans could get back the money they have paid when they don’t get their magazines. This secures some of the credibility of the clubs.
Both the Association of Publishing Agents and the clubs should think seriously about this requirement. Both as the clubs seek another publishers and the APA tries to recover the prestige of contract publishing in such a high profile area.