Understanding your reader
One of the great things about digital content is how much writers can learn from stats.
You can find out things that have always been guesswork in the past – where readers come from, what they read and how long they stick with an article.
But many of the writers I speak to at larger organisations are frustrated by the fact that they rarely see those useful stats.
The people in the know do what they have always done and keep anything that looks like a number close their chests. Everyone knows words people can’t really cop with numbers, don’t they?
Not the Washington Post, a US newspaper whose website has 17 million monthly visitors. They’ve just come up with a new way of displaying their readership stats.
It looks impressive. But what’s more impressive is the number of people who will see this reader dashboard: 120.
How many other media companies can say the same?