E-learning best for knowledge and skills
E-learning is a strong tool to impart knowledge, fact-based training. This was my central message at the EventUK conference and exhibition today in which I was a panel member.
It is also works to train in skills as you can see from our portfolio of skills e-learning courses. Our number one selling course is Writing for the Web, which shows that e-learning is working for a skill-based course.
E-learning is at its weakest in training on issues which cover attitudes and habits. This may change as the technology changes and becomes richer.
Always a place for face-to-face
There will always be a place for face-to-face training. Here we can interact, we can respond, we can change the attitudes people have by argument and discussion.
E-learning, at the moment, cannot give the same rich interaction as face-to-face learning.
But it can give a far easier entry to training for companies with no training programme or who want to test the waters. Starting at £25 and going to £150 per person per course at Contentetc a course can be tested and rolled out more cheaply than face-to-face.
RoI can be small when cost is small
The issue of Return on Investment (RoI) was raised on the panel; it is a constant question from corporate clients
You can test RoI if you are a regulated industry: how many breaches of the regulations now compared with before the training? Or if generating content: how many breaches of copyright and other media law issues.
But then, as I said in the panel discussion, at £25 as an opening price for e-learning the return can be small because the investment is so small.