Getting news intros right
Sometimes people who are just starting to write news stories seem to think that getting the facts into a summary intro means that they don’t have to try to engage the reader.
So we end up with news stories that lead with the immortal words:
A survey says
A new study shows
The Department of x says
No. No. No.
What the survey or the study or the deparment says is almost always more interesting than who said it.
Okay there are some exceptions. Like :
Elizabeth II, Queen of the UK, said today she would abdicate at her next birthday.
But when you take the time to find out what your story is really about there won’t be that many others. Will there?