Skip to content

Getting news intros right

by on 10 Jul, 2010

Sometimes people who are just starting to write news stories seem to think that getting the facts into a summary intro means that they don’t have to try to engage the reader.

So we end up with news stories that lead with the immortal words:

A survey says

A new study shows

The Department of x says

No. No. No.

What the survey or the study or the deparment says is almost always more interesting than who said it.

Okay there are some exceptions. Like :

Elizabeth II, Queen of the UK,  said today she would abdicate at her next birthday.

But when you take the time to find out what your story is really about there won’t be that many others.  Will there?

Advertisements
Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: