Are your Tweets worth reading?
Turns out Twitter followers are just as picky any other readers. A recent study found that only 36% of tweets are worth reading.
That leaves a lot of tweets that aren’t. Why? Because they break the key rule of good writing: think about your reader
The people who were surveyed complained about boring tweets that didn’t tell them anything new.
They want tweets that add information. And they particularly like question tweets. We can see why: they are involving and following the answers gives them the hope of learning something they didn’t know before.
There are some other familiar complaints too. Tweeters want tweets to be easy to read. Too many # and @ signs make reading difficult.
So when you’re tweeting, don’t forget the rules of effective writing. Think about what your readers are likely to want, then give it to them in an easy-to-digest format,. And it’s Twitter, so keep it concise!
Get more advice on writing online and effective writing from our e-learning courses.
